Orba
Font Design, Typography Design
Orba began with a vision: a clear, rational, and confident typeface with high legibility. This geometric grotesque typeface delivers function without distraction, making it ideal for 5 to 7 minute reading and giving content a clear, authoritative tone.
Refining the Typeface
I intentionally documented each week’s progress to record the process and develop a designer’s eye for spotting any oddities or distractions in this rational typeface.
Good Design in Type Form
Channeling Dieter Rams’ 10 principles of good design, I approached type design as product design, creating Orba as an honest font that embodies clarity, confidence, and readability across sizes and lengths.